tradSKYTOWER was established with the objective of unifying the trade expertise together with a team of young and dynamic professionals. This setup was established in the year of 2004 and was involved in the distribution of Fast Moving Consumer Goods-FMCG. Initially, the company started with only one brand-PALM with just few products and now it has reached into a level of more than 800 SKU's spread in 11 world-class brands.

With a worthwhile reputation in the industry and efficient working methods, it took just a very short span of time for SKYTOWER to become a prominent and well known name in the FMCG industry in GCC and in UAE in particular.

Since the inception, the company has developed its core competencies in each and every year. The company has substantially enhanced its focus on (i) improving the efficiencies, (ii) introducing high value added products, (iii) debottlenecking the existing capacities, (iv) strengthening sales and marketing, (v) developing excellent HR practices.